Our R&D Vision
The main purpose of the Pınar Dairy R&D Center is to design the future of the company with the support of the innovation power that provides the brand with a competitive advantage, to produce technological and scientific projects for innovation and global competition in the food sector by following global developments, to develop new products and alternative technologies based on patents and utility models, to carry out value-added projects in cooperation with domestic / international universities and technoparks and to take part in information networks.
Pınar Dairy, which carries out its R&D activities under the roof of the R&D Center through Operational R&D focused on new product/packaging development and improvement of existing products/packaging, Scientific & Technological R&D focused on innovative projects that will match the company's future innovation strategies and Technology Department focused on Industry 4.0; In light of the “Healthy Individuals” and “Responsible Production and Consumption” articles included in the Global Goals for Sustainable Development, it has carried out studies on expanding the innovative product range, conducting optimization projects in existing products/packaging, reformulation for reducing fat/salt/sugar in existing products to serve the purpose of “a better life”, development of functional products for healthy nutrition, process improvement, “Benchmark” studies, internal/external training programs, alternative material and supplier development, and also produced various projects in the field of Industry 4.0 within the scope of R&D Center activities. With all these values it creates, Pınar Süt R&D Center aims to contribute by “taking good care” of the relevant links of the value chain.
In this context, our vision is to reach the status of one of the most competent R&D Centers in Turkey with its activities and high value-added innovative products, primarily milk and dairy products, to be offered to the market in Turkey and export markets, and to be an innovation center that is respected at national and international levels, that carries out successful studies in the field of scientific research, creates its own technology and is accepted.