History

Since its establishment in 1973, PINAR has positioned itself as a leading brand in the food industry and offers select products for those discerning consumers who are looking for the highest quality.  Over the years, it has produced an extensive range of products to meet growing consumer demand in the dairy, meat and soft drink sectors.  The company closely follows global trends in line with its spectrum of products to maintain its leading market position. In Turkey the PINAR name is known for its innovation in introducing new products to the market.

The parent, Yaşar Holding Food and Beverage Group, operates with over five thousand employees and incorporates the companies of PINAR Dairy, PINAR Meat, Yaşar Birleşik Pazarlama (YBP) , Çamlı Feed Animal Husbandry Co, PINAR Beverages and PINAR Foods gmbH.

In these increasingly competitive times, it is recognized that all companies need to establish strong brands, offer consumers their preferred product choice, generate sustainable profits and open up to international markets.  

However at PINAR, priority has been given to focusing on the needs of the consumer and building confidence in the uncompromising quality of the products. Since the start, the ethos has always been to introduce the products as a source of health, taste and innovation.  Generations have grown up over the years identifying the PINAR name under the Spring of Life concept.  As this Spring has emerged, grown and developed, so too have the three elements of health, taste and innovation, which have stayed at its core.

PINAR has been the first brand in Turkey to focus on the health benefits associated with milk and dairy products.  As the variety of products has increased over the years, the company has stayed true to its core values. Now as it becomes a leading regional player, PINAR sees its key sector products in dairy, meat and beverages, being selected as the consumers’ preferred brand, not just in the domestic market, but also in a range of countries worldwide. The trust in the PINAR name has now spread beyond Turkey’s borders to a wider range of destinations, including Germany and countries in the Middle East and Turkic Republics.

One of the most important criteria of a successful brand is being able to maintain the consistency of the brand identity and to reflect its shared brand values, especially as a company branches out into new activities and looks to diversify into a new range of products. Initially PINAR emerged as a strong brand in the milk and dairy sector. However over time the company has also realized a wide range of accomplishments in other areas of the food industry in Turkey.  These achievements include the development of the first healthy long-life milk, the first ready-to-serve mayonnaise, the first cream cheese, the first frozen meat products, the first packaged turkey products and the first non-returnable bottled drinking beverages.  PINAR has always paid the utmost attention to ensure that each item in its wide product range conforms to the PINAR image, as well as enhancing and preserving the brand in its entirety.  

Now PINAR is recognized for its brand, as the most trusted and highly rated for consumer satisfaction within the dairy, beverages and meat sectors. PINAR also represents Turkey in positioning Turkish products abroad, and participates in the Turquality Project, which has been developed by the Turkish Undersecretariat of Foreign Trade and the Turkish Exporters’ Assembly and Exporters’ Association, to enrich the image of Turkish products globally and to introduce high quality Turkish products to the world stage. 

Awards

2019 Awards

Honorary Award to Selçuk Yaşar at the IDF World Dairy Summit

At the World Dairy Summit, organized for the first time in Turkey by the International Dairy Federation (IDF), Pınar Milk Founder and Yaşar Holding Honorary President Selçuk Yaşar was deemed worthy to receive the "Honorary Award" with his contributions in the establishment and development of the dairy sector in Turkey.

Turkey's Most Favorite Companies Award

Pınar Milk was listed as the “Most Favorite Company” under the “Milk and Dairy Products” category again this year in the “Most Favorite Business Establishments” research conducted by Zenna Research and Consultancy, under the leadership of Capital Journal. In the same research, Pınar Beverages and Beverages was the second most favorite company under the "Soft Drinks" category.

Reputation Award Granted to Pınar Milk

According to the results of "RepMan Turkey Reputation League", the largest and most extensive reputation management research conducted in Turkey by Repman ve Zenna Consultancy, Pınar Milk was awarded with the RepMan Turkey Reputation League success prize.

Outstanding Taste Award from Europe to Pınar Plain Kefir 

Pınar Plain Kefir won the Superior Taste Award at the ceremony organized by the International Taste Institute in Belgium, with an election made by the jury, including Michelin star chefs and sommeliers.

2019 Gulfood Innovation Award for Pınar Choco Labneh

Pınar, being the leading food brand in Turkey, as well as the in Gulf and the Middle East countries, received the 2019 Gulfood Innovation Award in the "Most Innovative Dairy Products" category at the Gulfood 2019 Fair with its product Pınar Choco Labneh developed to appeal to the taste buds and eating habits of the region.

Pınar Beverages and Beverage to Receive Reputation Award 

Pınar Beverages and Beverages was included in the top 3 in the non-carbonated beverages category of “The ONE Awards - Integrated Marketing Awards” organized based on the the "Reputation and Brand Value Performance Measurement" research conducted by the Marketing Türkiye Journal in collaboration with Akademetre Research Company in 2019.

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